We stand for dogs. All dogs. We’re dedicated to doing what we can to champion and protect them, with dual goals of providing them with loving homes and bringing awareness to the benefits of adoption. To work toward achieving these goals, we are honored to donate a percentage of every product we sell worldwide. Our position is not a marketing strategy, our firm commitment is a founding principle of our brand.
Effective November 1, 2016 our donation is 20% of every sale (excluding taxes and shipping) and will be made on a quarterly basis to charity and rescue organizations that demonstrate a responsible commitment to our shared cause. Each quarter we will make announcements on our blog and through social media to announce recipients.
In addition, at times we may have special product collaborations with specific institutions or causes (canine cancer, for example) with often higher donation percentages. We will also publicize these offerings through our social media channels as well.
If you have a suggestion for a specific dog rescue charity organization we should know about, please let us know: firstname.lastname@example.org. Thank you!